Ever tried on clothes in a store, only to be left feeling like Cinderella with a pile of ill-fitting rags? Or perhaps you’ve found yourself lost in the online shopping jungle, ending up with an outfit that’s a far cry from the one you envisaged? Well, fret no more, fashionistas!
Google is swooping in to the rescue with its latest pair of AI-powered shopping features that are set to make online clothes shopping as easy as pie and twice as fun​​.
First up, the “Virtual try-on for apparel”. Using some serious generative AI muscle, this feature will take a single image of a piece of clothing and demonstrate how it would drape, fold, cling, stretch, and even form wrinkles and shadows on a variety of models. The models themselves cover a whole spectrum, ranging in sizes from XXS to 4XL, and representing diverse skin tones, body shapes, ethnicities, and hair types.
You’re not just seeing clothes on a mannequin here; you’re seeing them on real people, just like you and me​​.
But wait, there’s more! In addition to the virtual try-on feature, Google is also unveiling a set of guided refinements that are set to streamline your online shopping experience even further. Ever fallen in love with a top, but wished it was a tad less pricey? Or found the perfect jacket, but wished it was in a different pattern? Now you can refine your search using inputs like color, style, and pattern, and voila, a world of options from stores all across the web are at your fingertips​​.
U.S. shoppers can now virtually try on women’s tops from brands that cover the gamut from Anthropologie to Everlane, H&M, and LOFT. All you need to do is tap on products with the “Try On” badge, and select the model that resonates most with you. And fear not, gents, Google hasn’t forgotten you. Men’s tops will be getting their turn in the virtual try-on spotlight later this year​.
In the words of Google, AI is here to “improve our lives in ways big and small,” and with these new features, it’s pretty clear that the future of online shopping is brighter (and more fashionable) than ever before​. So folks, get ready to shop ’til you drop, and remember, in this digital age, fashion is but a click away!